billboard.wtf

How it works

The ladder

One digital billboard. One brand on the face at a time. Price starts at $1 and climbs $1 every time someone claims or bumps.

01

Claim

Pay the public price. You take the next slot on the ladder.

02

Design

The white face is yours — type, images, stickers, draw, Grok Imagine.

03

Lock

Go live. The next price is $N+1. You’re numbered in the Hall forever.

  1. 1

    The board is at $N

    The public price is always on the homepage. Whoever is live owns the face until the next claim or bump.

  2. 2

    You only design the face

    Text, images, stickers, draw, and Grok Imagine. Worlds behind the board are platform-owned and rotate. Advertisers never pick the sky.

  3. 3

    Lock and go live

    The face is flattened and published. Click-through goes to the URL you set. Next price becomes $N+1.

  4. 4

    Bump

    If someone takes the board, you can bump back by paying the difference between the current price and what you originally paid. Bumps also raise the ladder by $1.

  5. 5

    Hall of Fame

    Every claim and bump is numbered — creative, amount paid, and when it went live.

  6. 6

    Worlds

    We move the billboard through locations around the planet. You design the ad; we move the board.